Nasdaq reports that Julia White will be joining SAP's executive board alongside Scott Russell, current President of SAP Asia Pacific Japan, who will be replacing Adaire Fox-Martin. Then we look at the things we do well internally and then how we can become more customer obsessed. But I led Exchange for four years and then, two years ago, picked up my current job responsible for Technical Marketing across the Office team., One of Whites priorities when she took over Office 365 marketing was focusing her team on talking to IT Pros about moving to the cloud. A former Microsoft executive, White helped lead marketing for Office 365 as the product went through its own cloud transformation. Amazon now holds the title, but the two (plus Apple) continuallypush each other aside for the top spot. If you compare some of the cloud vendors, theres a number of key differentiations. Julia White, a Microsoft veteran and currently CVP of Product Marketing for Azure, Developer Tools, and Servers is leaving the company to join SAP (via ZDNet ). Julia Liuson is a big deal at Microsoft. Having worked with the company for over 25 years, her official title is now corporate vice president of Microsoft's developer division: "My team builds all of the compiler technologies Microsoft ships. In her role, White leads the product and industry solution value propositions, go-to-market approach, global brand and digital marketing, corporate communications, and government affairs. I think that Microsofts overall shift started with cultural change. Please refresh the page and try again. We dont take people and their data as the product. Five years ago, something big happened in in the sleepy suburb of Redmond, Washington. Tap into our network of skilled graduates, get access to our hiring events, and more. That seam also comes through in what we do with developers. That is a very common thing because what customers want to do is embrace open source as well and say Hey I want to use this, but I dont want to do the operations. The platform has risen prominently in the last half-decade to become a leader in the cloud hosting to become a viable alternative to the dominant Amazon Web Services (AWS). This Monday: SAP's executive board goes international, how to do cybersecurity sprints, and the Treasury Department's cloud modernization plans. White is the second high-level employee to leave the company recently, with the first being Brad Anderson, CVP for Commercial Management Experiences, who announced his move earlier this week. Regardless of each individual employee's situation, it's important that managers work with employees to develop a system that works for everyone. Julia White is Chief Marketing and Solutions Officer and member of the Executive Board at SAP SE. But if youre comfortable, something is wrong youre not pushing hard enough.. Open-source computing is going gangbusters and that's good news for those seeking better and stronger security in the enterprise. The model we landed on is called develop in the open. Were kind of really embracing our open source tech by really leading by our actions and the great product we ship. Now what? And Office for iPad represents Nadellas determination to create a mobile first, cloud first Microsoft that is committed to making cloud services like Office available on every device, no matter the platform. Prior to this, she spent 8 years within the Office division where she was instrumental in leading the products evolution from an on-premises technology to establishing Office 365 as the leader in cloud productivity services. Companies in Korea and India choose Microsoft Azure to fuel their digital . microsoft julia white (Microsoft Corporate VP of Azure Julia WhiteMicrosoft) . Microsoft is now running a paid advertorial slot on Techmeme for its official profile of her. Today were almost 14 million. Five years ago, if you were in tech back then and you thought about Microsoftand Visual Studio in particularyou would say Well Visual Studio is Windows only. If you have a news tip or an app to review, hit him up atsean.endicott@futurenet.com (opens in new tab). You can see what we have done in the developer space as a part of the overall transformation journey. Dux: Now, for this week, for Ignite, what's your other side job? I think Julia White's very cool leather jacket should have its own Twitter account, tweeted Mashable editor Lance Ulanoff at the recent Office for iPad launch event in San Francisco. Access your favorite topics in a personalized feed while you're on the go. It's why White and others often refer to it as "mission-critical" software. After graduation in 1996, White landed at software company Intuit. Login or Sign Up to read and post a comment. I was definitely an outlier," she said. White jogs through a park near her Seattle home with friend Anne Weiler. (Microsoft Photo) Yes, Satya Nadella is the visionary Microsoft CEO who five years ago began implementing a massive. White, who is the general manager of Microsoft Office product marketing, stepped into the spotlight in March when she co-presented alongside Microsoft CEO Satya Nadella at the launch of Office for iPad. Microsoft recently scanned Julia White, a company executive for Azure, at a Mixed Reality capture studio to transform her into an exact hologram replica. Twitters security leads just quit. The second one is about embracing users. All rights reserved. we equip you to harness the power of disruptive innovation, at work and at home. View the profiles of professionals named "Julia White" on LinkedIn. Read more, Corporate Vice President of Worldwide Financial Services, Microsoft, While there is no crystal ball for what the future will look like in this rapidly changing world, I am certain of the power of todays cloud and AI technology advancementsand those on the horizonto overcome our current challenges, stretch the boundaries of what we think is possible, and create a better future, together. Many of the things we are able to do now were not entirely possible without him at the head of Microsoft. White sits on the Board of City Year Seattle/King County, chartered on being an anti-racist, youth empowerment organization. Others will point to a major internal culture shift as the major successful turning pointanother a strategy implemented following the appointment of Nadella. Shes never been afraid to challenge the conventional thinking and stand out from the crowd. I think we have been quite successful in shifting the perception developers have about Microsoft, so I use that as one of my biggest accomplishments. with 23 comments, Feb 28, 2023 By clicking Sign up, you agree to receive marketing emails from Insider Those enterprise values come through, so its a win for us and most importantly a win for our customers. At Microsoft, we see a lot of large teams and companies. These Experts Are Racing to Protect AI From Hackers. Julia White is Chief Marketing and Solutions Officer and member of the Executive Board at SAP SE. Tubi is the largest free streaming service featuring award-winning movies and TV series. you accept our use of cookies. Become a sponsor and contribute to diversity and accessibility in tech. How one of the UKs most famous voices is helping build a more accessible workplace. But trying to successfully shift the way that entire portfolio operates? Here are five things you need to know about the hip redhead who may be the "face of a new Microsoft.". White will become SAP's chief marketing and solutions officer and serve on its executive board. One example is our monthly all-hands meetings where we walk the entire company through Fuze's full financial performance from the prior month. We had some good ideas around making computer interaction more social, but the technology simply wasnt there yet.. Five Years to the Top: Microsofts Software Boss Julia Liuson, Blacks in Technology is Creating Diversification Through Talent Transformation, Miamis Best Asset is Community: Rebecca Fishman Lipsey on Give Miami Day, Building Joy into Security UX: Three Insights with 1Password CXO Matt Davey. They are my customer, and my job is to make them successful. White has held her current role as the CVP for a little more than five years. Oct 18, 2022. Its an emphasis on customer obsession and community. Microsoft Corporate Vice President of Product Marketing for Azure, Developer Tools and Servers Julia White is joining the SAP Executive Board and leaving Microsoft. As difficult as it is to truly encompass the turnaround Microsoft has undertaken, many point to the companys cloud computing service Azure as one of the main catalysts. Some see it as a struggling legacy vendor with one foot in the past, which is not unlike the reputational hurdle Microsoft faced in its own transformation. Satya talked about it a lot, and then he really talked about how Microsoft is embracing and really veering away from being Windows only. Liuson points to some recent switches large companies have undertaken, such as Facebook moving several key projects from within the Javascript Node ecosystem to Microsofts TypeScript programming language. Employees have grown accustomed to remote work over the past year and it is not a habit that most employees will be able to easily break. We dont want people to submit issues and never hear back from us. As Nadella's co-presenter, Julia White, general manager of product marketing for Office, was praised for her energetic hands-on demo - but also her sense of style. Microsoft began reinventing themselves inall kinds of unique ways, leading to their most dramatic jump in valuation since the dot-com bubble. Why? "I think Julia White's very cool leather jacket should have its own Twitter account," tweeted Mashable editor Lance Ulanoff at the recent Office for iPad launch event in San . When White started as an undergrad at Stanford, she fell in love with journalism and communications, making her the black sheep within her family of engineers and scientists. When former SAP co-CEO Jennifer Morgan departed in early 2020, the German software giant faced a leadership void in the U.S. at a particularly perilous time in the company's 49-year history. In a company blog post outlining the move, Julia White, CVP of Microsoft Azure, set out how fresh investment and R&D will make Microsoft ideally positioned to work with customers of all sizes and industries. In 1999, before the tech bubble burst, White left Silicon Valley to attend Harvard Business School. Explore BrainStations global community network, including our on-campus and online bootcamps, certificate courses, and thought leadership events. She later joined the Office Division and became well-known for her demos during key Microsoft events. Culture, in this case, is not the term typically espoused by the technology community, but rather a shiftexplainable only through the leaders who inspired and manufactured the change in the first place. "What's underneath that is still generic tech, it's not industry-specific tech.". Learn about who we are, our vision and how were changing the future of work. Sh Join our mailing list of passionate and engaged readers to get our best stories in your inbox and learn more about BrainStation. At one point, Microsoft didnt think open source was important, and then five years ago, they switched their minds. I wanted to leave my footprints. Microsoft is moving forward: not because were not happy about our past, or because we dont think weve changed the world, but the next chapter is going to be different by design. Even though the project didnt work out, White saw a glimpse of how we could change the way people communicate with each other and with technology. She had also dipped her big toe into the seemingly limitless mid-90s tech industry in Silicon Valley. Eventually everyone from tech bloggers to the New York Post weighed in on Whites sartorial triumph. "The fuel to the fire is focusing on growth.". But that kind of world-leading shift doesnt happen overnight. Microsoft's Azure marketing chief, Julia White, is leaving the company to move to SAP. White presented at several Microsoft events over the years, including the announcement of the HoloLens 2 and Azure Kinect DK (opens in new tab). And given her background at Microsoft, she's big on the growth mindset. It's all about transparency and communication. To be in charge of one of the worlds largest software companys biggest software portfolio is quite a task. That is a major shift from a strategy perspective. The orientation around cloud, the fundamentals from an engineering perspective, those things are well underway," said White. While will become SAP's chief marketing and solutions officer. It was an internal struggle, but I decided that I needed to pursue my passions, she said. If anything, we embraced open source too late. From a usage perspective, in the early days, we had between 1.5 million and 2 million monthly active users. Until a replacement is found, Azure Vice President John "JG" Chirapurath will become the interim marketing lead for Azure. While I graduated from law school and was figuring out my next career move, Don Whitson, who ran Span Instruments in Dallas, Texas, reached out to me and offered me a position as CFO at his company. Ulanoff was almost right. Keynote address at the MWC19 conference in Barcelona, Spain, on Feb. 24, 2019 from: Satya Nadella, chief executive officer, Microsoft; Julia White, corporate vice president, Microsoft Azure; and Alex Kipman, technical fellow. In fact, it takes more than five years. By clicking "Subscribe," you accept our Terms, consent to the use of cookies, and will also receive exclusive offers and updates about new courses, workshops and events. Hear from our students on how BrainStation has helped them build successful careers. . Prior to this, she spent 8 years within the Office division where she was instrumental in leading the products evolution from an on-premises technology to establishing Office 365 as the leader in cloud productivity services. How Many Computers Do You Have and What is Their Purpose? In the second Microsoft-to-SAP-related hiring announcement of the week, Azure Marketing Corporate VP Julia White is moving to SAP to become Chief Marketing and Solutions Officer. Its a completely different approach. "There's a gap between what is actually happening and what people see. Also, Microsofts cloud platform Azure sports some of the largest brands in the world as customers: Samsung, eBay, Boeing, Dell, and even Apple, who host their iCloud jointly with AWS. We want the stuff we build to be used and loved. Government IT Modernization Reaches Tipping Point. White has been with Microsoft for almost 20 years. Some have moved to new locations during the pandemic, which will cause longer commute times when returning to the office. Our roadmap is entirely done out there in the open. Our award-winning bootcamps will help you launch a new career in tech in-person or online. Julia White is joining the SAP Executive Board and leaving Microsoft, Corporate Vice President Brad Anderson, announced he was leaving Microsoft to join Qualtrics, SAP filed for an IPO for its Utah-based Qualtrics experience management subsidiary, Do Not Sell or Share My Personal Information. All-out sprints: In this week's edition of Protocol Braintrust, our panelists were asked about the Department of Homeland Security's plan to conduct six 60-day "cybersecurity sprints" in hopes of improving the department's footing. Earlier this week, another Microsoft veteran, Corporate Vice President Brad Anderson, announced he was leaving Microsoft to join Qualtrics. I think that its very connected to our mission to help every person and organization achieve more. Its not a coincidence that stock prices have jumped 300 per cent since then. She said, Quicken was big, Quick Books was fairly new and they had just bought Turbo Tax. She says that the decision to leave Microsoft has been gut-wrenching to say the least, adding that she is glad to be heading to a company that works closely with Microsoft. The large breadth of White's responsibilities is the best evidence for that. I was literally one of the only tech people at HBS at that point and in the minority as a woman. Get the best of Windows Central in your inbox, every day! Im really at the heart of worldwide software developers. Looking to join our team? One Year In: How our $5B investment in IoT and intelligent edge is accelerating customer, partner and solution innovation . 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